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Mar 24, 2010, 06:17 PM
The Tiger Bubble

Charlie Riedel/Associated Press - Tiger Woods during a practice round for the 2009 PGA Championship golf tournament in Chaska, Minn.


Not too long ago, 2010 was shaping up as a good year for Tiger Woods. After knee surgery in 2008, Woods returned to competitive golf in 2009 and logged six victories. He led the PGA Tour in prize winnings for the ninth time and was voted player of the year by his peers for the 10th time in his 14 years as a pro. Because of the fortuitous location of this year’s marquee tournaments, Woods seemed primed to approach and maybe even equal Jack Nicklaus’s record of 18 major championships. In addition to the Masters at Augusta, Ga., where Woods has won four times, the 2010 United States Open will be played in June at Pebble Beach, in California; in 2000, the last time it was played there, Woods won by 15 strokes. The British Open will be held in July at the Old Course at St. Andrews, Scotland, which has hosted the tournament twice in the last decade; Woods won both times, by a combined total of 13 strokes.

But then November and December happened. Woods crashed his car on Thanksgiving weekend, and the collateral damage just kept mounting. Rarely has an athlete tumbled as far and as fast as Tiger Woods. In an era in which stories about athletes behaving badly — gambling, using drugs, carrying weapons — barely stand out in the news, the revelations of Woods’s epic infidelities created a scandal of a whole different order, landing him day after day on the cover of The New York Post (“Tiger Admits: I’m a Cheetah”). In just a few weeks, an image that took more than a decade and untold millions to construct was destroyed. Like all great tabloid tales of falls from grace, this one was anchored in contradiction. The athlete who dominated a sport of discipline, focus and self-control — his father, an ex-military man, once compared him to Gandhi — was a sex junkie. Even as Woods’s sponsors quickly began to drop him, their advertisements lingered awkwardly throughout America: a life-size image of the world’s most famous philanderer greeted airport travelers over Accenture ad copy that read as if it had been written for the occasion: “Go on. Be a Tiger.” And “Opportunity isn’t always obvious.” The Great Undoing inevitably initiated a cottage industry of its own, including “Tail of the Tiger” golf balls with pictures of his supposed mistresses.


Mar 24, 2010, 06:35 PM
once you get past that first regurgitation about Tigers recent crap which is all that is posted ( which is really not needed)

this is an excellent article on the business and economics of the PGA tour....I agree pretty much 100% with the author on pretty much everything he says.

Great but LONGGGGGG read ...

Thanks !!