Imagine how much overhead Rogers and Bell would save by eliminating all these special offers and going to a common price structure for everyone. Offer good, better, best for each category (internet, TV, mobile, phone) and a percentage discount for each service you add. Simple, yet effective.
I know they offer deals to help win new customers, but it just leaves existing and long term customers feeling like they're being cheated all the time, or that they're losing out on a deal by staying put.
I'm sure they must have done some sort of cost analysis to determine that their current structures are more profitable, but I'd be interested in what the potential savings would be by streamlining their offerings.
I know they offer deals to help win new customers, but it just leaves existing and long term customers feeling like they're being cheated all the time, or that they're losing out on a deal by staying put.
I'm sure they must have done some sort of cost analysis to determine that their current structures are more profitable, but I'd be interested in what the potential savings would be by streamlining their offerings.
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